(Sharing Session) How to Create an Effective & Efficient Content Marketing , GoWork Coworking and Office Space, Sabtu, 26. Oktober 2019

*This is a PAID WORKSHOP, kindly read the event description until the end*
Content marketing has become a must-do approach for marketer or brand owner. As traditional marketing, which is to sell and sell and sell a product in a direct selling approach has become less effective, the marketer now sees through content marketing, a strategic approach to create and distribute valuable content for audiences. But as you execute many marketing strategies involving content marketing approach, you eventually see that the approach is not effective to gain profit and it is money and time-consuming. So, what's wrong with the content marketing that we just performed? Should we leave it and back to traditional marketing? How can we execute it in a more effective and efficient way?
In this class, the speaker will share tips and trick to run effective and efficient content marketing. Not just beautifully crafted visual content, or that provocative-offensive-eyecatching type of ad copy, but also to make it relevant to the audience. Speaker will also share his experience about customer perspective and consumer behavior upon a brand and also customer journey from aware of the brand (awareness), attracted to the brand (appeal), asking about how to use the product (ask), make a purchase of product (act), and eventually recommend the product or the brand to others (advocate).
 
Takeaways:


Basic knowledge of content marketing


Fact or just a myth about content marketing


Content references from well-known brands


Defining a target persona


Executing content marketing campaign through 5A marketing approach (aware - appeal - ask - act - advocate)


Protips: The importance of engaging and relevant content in driving a business goal



Mentor:  Hilman Desfakhrian Putra - Head of Content Marketing Moka
Brand and Content Marketer with experience handling mostly in growing startups in Indonesia market. Previously worked in GO-JEK and now currently work in Moka, a fast-growing B2B startup focusing on building POS system and a one-stop solution for businesses.

What to prepare:


Personal note and pen



Who can join this session:


Entrepreneur / Profesional


Fresh graduate or entry-level marketer


Entrepreneur or SME business owner


Professional who want to learn content marketing both in B2C or B2B company



Registration fee:Early Bird Ticket IDR 280.000/pax (only until 21 Oct 2019)Regular Ticket Price IDR 380.000/pax

Price includes:Workshop SlidesTea, Coffee, & Snack Box

Notes:


Limited seats available and payment confirmation is required after rsvp on Eventbrite


First paid, first serve


The session will be conducted in Bahasa Indonesia


After RSVP on Eventbrite, our staff will send you an email about the steps to make a registration for this workshop. Or you could directly contact us. For more information about the bank account number you could also reach us, contact below:
For registration and more info:
Whatsapp: 0812 9825 2180Email: hello@: "@manaclass"

Sabtu, 26. Oktober 2019, GoWork Coworking and Office Space, (Sharing Session) How to Create an Effective & Efficient Content Marketing

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