Paid Training/Berbayar: Campaign for Social and Behavior Change, Aston Priority Simatupang Hotel & Conference Center, Rabu, 25. September 2019

Paid Training/Berbayar: Campaign for Social and Behavior Change
IDR 3.800.000 / pax

Who is it for?
Program managers or communication specialists in nonprofits, whose programs aim to shift public opinions, influence public policies, or change behavior.
Why do we need it?
Nonprofits live and breathe to make changes. The public campaign remains a powerful vehicle to bring about those changes, even more so in the days of social media proliferation. But many program managers or communication specialists are not conversant with practical tools and fresh frameworks to plan and execute effective campaigns. Neither they have access to the arts and methods from the masters of persuasions in the advertising and PR industry ―until now.
What you will learn

How to differentiate between a “good” or “bad” strategy 

How to translate your organisation’s or program’s vision into a good campaign objective

How to set a good campaign objective and why it really matters

How to identify barriers and obstacles that get in the way of changes your campaign wants to bring about 

How to choose the best approach to overcome the barriers and obstacles identified above

Why social or behavior change campaigns must be driven by a  “creative idea” and what you can do to make your campaign more “creative”

How to select, plan, and budget for the right activities or channels for your campaign

How to harness the power of each media, including social media 

How to set and measure the indicators for your campaign

Some of the concepts or tools you will learn:

Influence map

Empathy map

Behavior journey  

“From/to” matrix 

The elephant and the rider and Fogg model

Behavioral economics

Moral foundation theory


And of course, a lot of practices! You will be developing a campaign, from the strategy, activity and media plan, creative theme, up to prototypes of campaign material.
Who will train you?
Paramita Mohamad is a seasoned communication strategist, with two decades of experiences in developing campaigns for local and multinational companies, in Indonesia and around the world. Mita left the world of commercial propaganda and founded Communication for Change in 2016. She believes her skills and experience will benefit the nonprofit sector. With this course, she wants to help those who work hard to make Indonesia suck less.

For further info and finalize your registration please contact: 089-666-666-727 or email to:

Rabu, 25. September 2019, Aston Priority Simatupang Hotel & Conference Center, Paid Training/Berbayar: Campaign for Social and Behavior Change

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